Archive for February 2018
Consumers 5g Wishlist
Consumers’ 5G wish list outlines action plan for operators
· Consumers outline six calls to action for telecom operators regarding mobile broadband offerings now and in a 5G future
· Consumers predict majority of 5G-enriched services will go mainstream within three to four years of 5G launch
· 44 percent of smartphone users worldwide are willing to pay for 5G-enabled services, but consumers envision an end to paying for each gigabyte consumed in a 5G future
What will it take for operators to gain consumers’ trust as they gear up for a 5G future?
Ericsson (NASDAQ: ERIC) today presented Towards a 5G consumer future – its Consumer and Industry Insight report that discusses the six calls to action from consumers that operators need to act upon to provide a foundation for the adoption of 5G technology.
The report, the biggest 5G consumer expectation study to date, represents the views of 800 million smartphone users worldwide.
Jasmeet Sethi, Senior Advisor, Ericsson Consumer & Industry Lab, says: “Our latest study does not look at a consumer view on 5G in isolation, but rather uncovers unmet consumer needs that must be fulfilled by operators on the way to 5G. From offering an effortless buying experience to focusing on real network performance, consumers are demanding changes they would like to see already made today.”
Here are the six consumer calls to action:
Provide us with effortless buying experience
Consumers perceive the telecom market to be too complex. With six in 10 smartphone users grappling with the complexity of mobile data plans, there is considerable misalignment between what users buy and what they use. With only three in 10 smartphone users satisfied with the way their operator presents plans online, the digital telecom experience is neither simple nor effortless.
Offer us a sense of the unlimited
Consumers aren’t counting on unlimited data plans, but they are looking for a sense of the unlimited. Peace of mind rather than actual use is the main motivator behind buying unlimited data plans and operators are urged to explore alternative ways to offer this feeling of freedom.
Treat gigabytes as currency
The average smartphone user has 31 gigabytes of unused mobile data left over per year, enough to make 65 hours of video calls, spend 517 hours streaming music, or binge-watch six seasons of a TV show like Game of Thrones, equating to as much as 1.5 terabytes over their lifetime. Two in five consumers would like to use this excess as currency and expect to be able to save, trade or gift unused data.
Offer us more than just data buckets
Faster broadband speeds and fair wireless contracts are considered more important than the data buckets that currently dominate the market. As bundled video content and innovative data plans play an increasingly important role in the choice of operator and service bundle, consumers want operators to innovate, evolve and personalize data plans.
Give us more with 5G
Contrary to the belief that consumers are uninterested in 5G, globally the idea of 5G services appeals to 76 percent of smartphone users; 44 percent are in fact willing to pay for 5G. Consumers expect most 5G services to go mainstream within 3 to 4 years of the launch and over 50 percent expect to be using 5G-enriched services within two years of the launch.
Over a third expect 5G to offer capabilities beyond speed, network coverage and lower prices: improvements such as better battery life and the ability to connect not only devices but also the Internet of Things. Consumers also predict an end to paying for gigabytes consumed and instead expect to pay a single fee for each 5G service or connected device.
Keep networks real for us
Moving towards a 5G future, consumers are calling on operators to avoid baseless marketing slogans and instead focus on real network experience, increasing the honesty of their marketing. The report shows that only four percent trust operators’ own advertising and network performance statistics.
The insights in the report are based on Ericsson ConsumerLab’s global research activities of more than 20 years, and draw on data from a survey of 14,000 iPhone and Android smartphone users aged between 15 and 65. The views expressed in the survey are representative of 800 million consumers across Argentina, Brazil, China, Egypt, Finland, France, Germany, Indonesia, Ireland, Japan, Mexico, South Korea, the UK and the US.
Hotsars Annual reports
Releases the 1st India Watch Report 2018
Mumbai, 22 February 2018: Releasing the first India Watch Report 2018, Hotstar, India’s leading premium streaming platform, today shared insights on the dramatic transformation sweeping the Internet landscape in India. In a first of this sort of report for any streaming platform in the world, the service has disclosed usage patterns of its platform.Which is Quite shocking and unbelievable.
The big news? Nearly 5 times growth in video consumption in the last 12 months, with 96 percent of all its usage being focused on long-form video which marks an inflection point in India where the early years of online Streaming videos were generally characterized by short video form consumption from users deadly fear of variousa data charges of various telecommunication companies. The last 12 months have also seen access to data and consumption of video go deeper into inner India due to jio. The report shared that growth in smaller cities, less than 10.5 lakh in population, outstripped that in the large metros. And, while the gender gap in access to data persists, affordability is opening up new opportunities for women, with women in smaller cities coming online faster than in the metros which are the signs of bright future.
Speaking about the results, Ajit Mohan, Chief Executive Officer , Hotstar says that “A new generation of young users are emerging in India who take for granted round the clock have access to the best stories; who know that they can watch the best shows from around the world at the same time as the world (and sometimes way ahead of most of the world); who do not worry about being forced to skip their team’s weekend football games or Cricket match because they are not at home in front of their television; and who have the implicit faith that all breaking news will reach them without any effort on their part.”
Other highlights from the report:
· Streaming video hits critical momentum. India vs Pakistan Champion’s Trophy Final 2017 on Hotstar hits 4.83 million viewers streaming simultaneously, which is a massive record till now.
· Streaming habits have gone well beyond being ‘snacky’ time fillers. More and more users are treating the mobile as their first screen against the television
· Streamers don’t follow stereotypes. This Data reveals that consumption habits cut across various stereotypes and sort of traditional boundaries. 26.54% of Game of Thrones viewers also watched Hindi TV shows; 24.46% of Modern Family viewers watch cricket; and 50% of watch time of Star Plus show Yeh Rishta Kya Kehlata Hai, came from men.That weirdly shocking
· While cricket still rules the platform, other sports are sprouting well. VIVO IPL consumption grew nearly 7.5 times between 2016 and 2017. However, VIVO Pro Kabbadi and Premier League also grew nearly 12 times.
You can see the complete report, which is available to view at indiawatchreport2018.hotstar.com
Apps that might save your Travel Expenses
Some Applications that might help you managing your daily budget expenses
Everyone loves to roam but always blame their pockets for not making a dream trip. There are a lot of apps that can reduce your travel costs or, at any rate, prevent you from splurging while on an outing. From booking flights and lodgings to going inside a city, these applications enable you to deal with the monetary side of your getaway. So right away, here's a rundown of the 5 best travel budget apps that help to deal with your costs and make it a cakewalk!
1. Oyo Rooms- Picking between such a large number of lodgings was never this simple. To get cheaper rooms near your location and huge-offs, try out an Oyo Room. With this superhuman application, you can book a room, arrange room benefits, and even pay for your remain. Also, with amazing arrangments that make accommodation much more affordable.
2. Zophop- If you prefer to ditch the private cars in favor of public transport, Zophop app will help enable you to unravel the timetable of buses and trains. The app has timetables of 15 cities. You get real-time information on departures, arrivals, cancellations and delays, live bus timings and can even buy a bus pass.
3. Nearbuy- Make each day wonderful with nearbuy. Nearbuy helps you find the best things to do, eat and purchase. From tattoo parlors to music shows, end of the week getaways to universal excursions, motion picture tickets to amusement parks, the inn offers to five-star dinners, all that you need is currently inside reach. Make sure not to stop yet and take it wherever you run with the nearest portable and Handy app.
4. Ixigo- Find the least expensive air tickets with monstrous cashback on flight admissions or booking. It finds flights that are cheaper than you could on your own. There are many unique features such as Automated web check-in, SmartFare alerts, Holidays calendar, Flight status and Quick tracking with 3D touch.Moreover, Apple Wallet supports makes it an amazing app to opt for.So, just price and cashback on this site before booking you air Tickets
5. Swiggy- Confused about where to eat in another city or town? Swiggy works in a considerable measure of spots. Swiggy! With Swiggy, you can track the nearest restaurants based on cuisine, with reviews in wherever place you are and track your request from the eatery to your doorstep.
